Local store aims to bring diverse beauty products for the valley community

pictured store front of Starr beauty store in black and white lettering
(Nicole Merino/The Sundial)

For any quick beauty needs, Starr Beauty is a great place to start in the search for the perfect lipstick, nail polish and so much more. Founded in 2012, Starr has a range of products from Morphe to NYX cosmetics, getting the most for your buck.

It is located in Reseda, next to the 24-hour Subway, very convenient for anyone to just walk right over and get what they need.

Maria Alvarado, fourth year Public Health major and a previous employee of Starr Beauty, says that because of the limited makeup brands, those brands lacked in foundation colors and so did the store.

“With the makeup industry growing, there are many companies that have started having a wider variety in color shades,” Alvarado said. “As that continues to grow, the store grows its selection.”

Fenty Beauty, a cosmetic line by Rihanna, has been getting rave reviews on having a wide range of shades for all types of skin color. Starr having only a few makeup brands in her store limits the range of shades overall.

When Alvarado started working at Starr beauty, there were only three different foundation types and all three lines lacked color variety.

Vanessa Perez, a third-year Psychology major, says that Starr is very limited in ranges of colors, but so are the makeup brands.

“They are very limited, but not a lot of makeup brands have a good range of color,” Perez said. “It’s not okay that certain people can’t go in and buy foundation, they have to mix and match trying to get their skin tone.”

Perez said that she shops at Starr once in a while, but it is not her go to store.

“I don’t go often, maybe once in a while,” Perez said. “I usually just buy brushes and eye shadows, nothing with my skin tone.”

Alvarado, while working at Starr Beauty, would get comments on the lack of color and how that affected business in a negative way.

“I would get comments like: ‘they don’t have anything for us darker skins’ and it wasn’t just for foundation, it was also for bronzers,” Alvarado said. “When contour became a trend, Starr beauty didn’t always have darker shades for people and that became a problem because we lost clientele for not having a variety.”

Sophia Buitron said that there should be more diversity in the makeup industry because one shouldn’t feel left out for having options.

Buitron, a Criminology fifth year, says she shops at Starr Beauty and is able to find her foundation color.

“I do shop a lot at Starr Beauty, and I feel like they do carry a lot of different shades,” Buitron said. “I can go in and find my tone, not right away but I can.”

Starr Beauty expands as the brands they carry expand so there is a chance for a variety of shades to be available at Starr in the future.

“Mostly the brand names that they carry don’t have a variety in shades of color but I think they could expand more,” said Buitron