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Intellectual property attorney, Jeff Joyner informed CSUN students, faculty and alumni about legally protecting their business ideas Thursday at the USU for LACI@CSUN.

This talk is apart of the “CEO speaker series,” presented by LACI@CSUN, which is designed to help start-up businesses at CSUN.

Joyner said that legally, technology can be copied and the best way to protect an invention that will or might be valuable to a competitor is to file a patent. He also went on to discuss the importance of trade secrets, trademarks and copyright.

Joyner said that contrary to what many people think, patents aren’t very expensive to file and they are also important for businesses.

Patents will usually keep others from creating, using or selling an invention, however they do not approve the right to create, use or sell the invention.

Joyner recommended obtaining a patent and speaking with a patent attorney before publicly disclosing an idea..

In order to avoid patent infringement, Joyner said the best thing to do would be to do a “thorough patent search early in product development.”

When hiring employees, be sure to make them sign confidentiality agreements, Joyner said. If a business is paying someone to develop something, the business owns it.

As for copyrights, Joyner said that if an idea is a “tangible medium, that is your copyright.” This means it has been recorded in some form of physical medium, whether it be a computer’s hard drive or on a piece of paper.

Joyner also discussed the use of trademarks- even if a business isn’t using a trademark, it should still be registered, due to priority reasons.

“I thought Jeff’s talk was great at helping begin the process of understanding intellectual property,” said Kevin Randolph, executive in residence at LACI. “The issue is complex and requires someone like Jeff to help innovators and entrepreneurs successfully navigate the issues.”

Randolph noted that Dr. Crist Khachikian, associate vice president of research and graduate studies at CSUN, “has recently taken a major step in providing CSUN resident expertise like Jeff’s now that Dr. Megha Patel will be joining CSUN as Assistant VP of Research and Economic Development.”

According to Khachikian, Patel “will be the gateway into the campus incubator for faculty, students and staff who are interested in commercializing products, programs and/or services.”

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It’s not truly official–until it is Facebook official.

New couples connected with the Facebook world can’t wait to announce their courtship publicly.

Social media is a great way to catch up with high school friends, connect with family members or check up on a lover and sometimes these check ups can break apart a happy couple.

Social media can blur lines while dating. The secret relationship rules on social media can be a potential deal breaker. Social media has definitely accelerated breakups.

First, let’s talk about the “F” word–Facebook.

Here’s a status to dislike: according to a survey by Divorce-Online, a British legal service, nearly one-third of divorce filings in 2011 mentioned the word Facebook.

Plus it’s not surprising that the number one reason why Facebook was at fault for divorce cases was because of “inappropriate messages to members of the opposite sex,” states YourTango, a media company dedicated to relationships and love.

When we see a partner flirt online, we’re often spot on with our suspicions.

Facebook opens an easy door to connect with past relationships, and the dating culture is an ever-evolving beast.

According to a University of Texas at Austin survey: out of 1,600 married couples, 32 percent of heavy social media users say they have thought about leaving their spouses, compared with 16 percent of people who don’t use social networks.

Affairs may have taken months to develop in the past, but thanks to Snapchat, Facebook and Instagram, an ex-girlfriend or boyfriend is just a click away.

Second, it’s all about Instagram.

More than another social media form, Instagram seems specifically about comparison. It’s about who has the most “likes,” who has the most followers and who is following each other.

While in a relationship, there has emerged a sort of etiquette for how to approach Instagram. Such as, beware of the “like” button and if you have important information to say–don’t say it on Instagram.

Similar to a potential employer stalking inappropriate photos posted online, it’s important to remember the “likes” on Instagram are public too.

Also, who’s had the awkward “Why did you ‘like’ that girl’s selfie–she’s basically half naked?” discussion.

Flirting on Instagram is no different than flirting in person.

According to the Instagram blog, there are more than 300 million active “Instagrammers.”

The odds that someone is direct messaging or liking an ex hook-up buddy’s photo are high.

Just when everything is going amazing, you open up Instagram, click on the activity feed page then–bam. You see your partner liking pictures of models on Instagram, using the wink emoji and commenting on how a stranger looks “cute.”

Seeing a girlfriend or boyfriend comment on a ex’s picture or use flirty emojis on an “Insta-selfie,” is suspicious.

People who actively use Twitter and argue with their partners over Twitter are more likely to have relationship problems, a study by Cyber Psychology Behavior and Social Networking says. This can result in breaking-up, cheating or divorce.

Great–now we all have to creep on Twitter too?

But maybe it’s not even social media that ruins relationships, maybe it’s the poor decision making skills people have.

Social media shouldn’t be the main cause for a breakup. It would be extreme to break up completely based on it. It’s just social media, everyone has their right to voice their opinion.

While we play a tiny violin for sadness and sorrow, it’s important to trust in a romantic partner. It’s just a photo and maybe nothing serious. If something is bothering you–talk about it. Face-to-face.

Communication is key while in a relationship.

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The 87th Academy Awards are around the corner and the Geek Clash has you covered on this movie-focused episode. Listen in as the crew is joined by Gonzalo Lomeli to discuss all of the Best Picture nominations and the other Oscar hopefuls vying for the golden statue. Will “Boyhood’s” ambitious film-making carry it through the awards, or will “Birdman” win over the Academy? Find out the crew’s thoughts on these films and more on the latest episode of Geek Clash.

Tune in every Friday for new episodes of Geek Clash. If you have questions, comments, or grievances, reach out to us at: trevor.stamp.934@my.csun.edu.You can also find us on Twitter: @MorTrev, @LitaKelly, @LDA3Danny.

 

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On Wednesday, Feb. 18, FIFA, soccer’s global governing body, has agreed to set the 2022 World Cup in Qatar over the winter, breaking a near century-old tradition of having it over the summer months of June through July.

The decision to have the World Cup in Qatar has stirred much controversy, but finally deciding setting the world’s biggest tournament in the winter has some drastic effects that involve players, coaches, the leagues, and, most importantly, money.

But let’s look everything up to this very verdict that FIFA has so wisely bestowed upon the globe.

The federation chose Russia and Qatar as the next hosts of the next two World Cups, respectively, in late 2010. They were picked over highly eligible countries like soccer’s birthplace in England, and one of the most highly attended tournaments in the United States. Outrage and outcry spanned the entire world. How can FIFA give a tournament to Qatar, a country with smoldering summer temperatures and little soccer tradition? Where cities, let alone stadiums, are yet to be built. The draw eventually lead to an misrepresented investigation, corruption charges, and federation protest.

Debate heated up over the sweltering summer heat in the Middle Eastern country, with temperatures reaching over 100 degrees Fahrenheit. This raised questions on players’ health and stadiums. Should the stadiums establish indoor air conditioning, leading to brutal environmental defects? If these stadiums were built like they were for South Africa, will they ever be used again? The 2014 World Cup in Brazil experienced an average 80-degree F weather, and this forced the games to have water breaks periodically, so how will we accommodate to possible triple digit temperatures?

FIFA and its continental governing denominations have debated about this predicament for over four years, and the federation has decided to set the tournament between November and December 2022.

So what effects will this have on the aforementioned reasons?

Having a winter World Cup will disrupt domestic leagues worldwide, with FIFA’s biggest moneymaking leagues in Europe will be forced to adjust their schedules around the tournament. There are currently international tournaments running through the winter time, though, with the African Cup of Nations and the AFC Asian Cup. Clubs allow players to go to their respective international squads and participate in the tournaments while domestic leagues continue on with their season.

Let’s put it this way. What if the NFL decided to move the Pro Bowl from the beginning of the year, to mid-October? Would teams oblige to part ways with their star players for a weekend while regular season games resume as is? Or what if the MLB shifted their schedules around to have the regular season through the winter and the World Series play over the summer, forcing players to possibly play in frigid conditions. Making the World Cup a winter one isn’t just screwing up traditions, it’s messing up the flow of the seasons in major leagues around the World. Having the World Cup in the off-season at least gives the players some time to rest and have fun, rather than end a tournament and kick the players right back into their season.

But unlike the AFC or AFCON where at most 3 or 4 players from a team is picked out, the World Cup will ask for more players. For coaches, that’s not something they’d really opt for. With the World Cup showcasing the best talents from across the world, the international teams will call up the club’s best players. It would be like the Major League Soccer season, running from March to October. During the World Cup, games continued throughout the tournament, but vital players were missing for the games, like the Los Angeles Galaxy with Landon Donovan a couple of years back. So why would club teams risk their best players and do without them for a month?

A month off from the regular season would also take a toll on the player’s wages. There’s no real compensation from the World Cup. The players get paid, but not as much as they would if they were still playing for their respective clubs. Their wages will also depend on how far their international side go in the tournament.

A winter World Cup will just cause more problems than actually improve it. It just seems that FIFA’s decision was made to cover up their mistake in even choosing Qatar to host the tournament. Instead of actually considering their fans and even their players, the federation has selfishly decided on possibly ruining one of the world’s greatest tournaments.

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File Photo/The Sundial

On Saturday the Matadors will travel to the Bren Events Center to face off against the first-place UC Irvine Anteaters.

The last time these two teams met, the Matadors were trounced 80-49 at the Matadome. Like in most of their games this season, CSUN was plagued by the lack of depth as they were forced to play six players 20 or minutes, including three players that saw over 30 minutes of action.

Conversely, the Anteaters were able to make substitutions with regularity, as 13 of their players saw the floor, with none of those players playing more than 25 minutes. As a result, UC Irvine was able to bring pressure in waves, and force the Matadors into problematic situations on offense, which lead to a 16-54 shooting night.

Other than fatigue and depth, the biggest thing to that impacted the previous match up, and will impact Saturday’s clash, will be CSUN’s ability to keep tabs on the Anteaters’ dangerous shooters.

In the first matchup between these teams, the Matadors could not corral UC Irvine senior guard Travis Souza, who shot 5-8 from the 3-point line, contributing to the team’s 8-19 shooting night from deep.

But leading into Saturday’s match up, CSUN looks up to the task, as they have tightened up their 3-point defense recently, only allowing their last three opponents to shoot a combined 22-62 from the 3-point line.

However, UC Irvine has been red-hot from the 3-point line as of late, shooting 18-32 from deep in the last two games.

Another crucial narrative to keep an eye on will be on the boards, where the Matadors where clobbered, despite the Anteaters missing their colossal 7’6” 300-pound sophomore center Mamadou Ndiaye. Even with the absence of Ndiaye, CSUN was outrebounded 44-29.

Although the Matadors would greatly benefit from the presence of 6’8” freshman forward Tavrion Dawson and 6’10” junior center Kevin Johnson, both have been held out since the school announced that it would be sitting select players due to an investigation regarding a possible violation of team rules and university policies. In the absence of Johnson and Dawson, two athletic big men with the potential to dominate the boards, the Matadors still have senior forward Stephen Maxwell, who has had 12 double-figure. rebounding games this season, including a 17 against Hawaii three weeks ago.

In addition to an improvement in rebounding, the Matadors will look for more creativity and fluidity on offense, after such a stagnant showing the first time these two teams played. More likely than not, CSUN will look to sophomore guard Aaron Parks to provide variety and scoring to the offense.

With Landon Drew dealing with a nagging foot injury, Parks has become a more assertive scorer, having scored in double figures in the last five games after reaching that mark only six times in the 23 games that preceded this stretch run. Parks and the Matadors should be even more optimistic considering that he muscled his way to 18 points and 11 free throw attempts against the Anteaters in late January.

Aside from Parks’s recent hot-streak, the Matadors will seem to benefit from the Anteaters’ recent string of injuries. UC Irvine could enter this game without three of its starters, as John Ryan, Alex Young and Mamdou Ndiaye are all nursing foot injuries. Although there is a very slim chance Ndiaye might play, Young and Ryan are out for the foreseeable future, and will not play against CSUN.

As the season winds down, the Matadors are holding onto the last spot in the Big West tournament by a hair over Cal State Fullerton, so it is imperative that they show up engaged on defense and on the boards, in order to come away with a crucial road victory.

Models wear looks from the Rachel Zoe Fall 2015 collection, presented on Tuesday, Feb. 17, 2015, at New York Fashion Week. (Sara Bauknecht/Pittsburgh Post-Gazette/TNS)

From Alexander Wang, Phillip Lim to Narcisco Rodriguez fashion designers grace the runway with the release of their new jaw dropping collections at New York Fashion Week. The major question at New York Fashion Week is who’s wearing what and not just strictly on the runway, but off as name dropping becomes one of the biggest trends of the week. Fashion designers, artists, celebrities and fashion lovers crowd around the runway as they scope out the dos and don’ts, must haves and support the coming of new trends for the season. Let’s recap on some of the fashion flooding on and off the catwalk.

Alexander Wang brings the gothic era back as he throws on a splash of sex appeal, elegance and sequence. Clunky boots, black essentials, wet slicked back hair and shimmer never looked this good as Wang goes goth with his new collection. Wang’s all black collection once again proves to be another head-scratcher as he plays around with cropped leather moto jackets and extremely high-waisted, ankle-length trousers.

Phillip Lim’s 2015 collection which according to the designer was a reflection of his core values was described as cool, causal downtown styles as he confirms that frumpy is in for the long run. Tucking mohair sweater into mid-length A-line skirts, Lim’s modern approach will forever be one of his trademarks as he keeps the retro 1930s alive.

Kanye West x Adidas Originals collection makes its appearance on the runway. Skin toned stocking, paired with distressed, holey oversized sweaters, bulletproof vest and stocking caps accompanied by a pair of freshly pulled out the box Adidas come out in full effect. Does this American Apparel fashion forward similarity work? Did this line have any ounce of originality?

Most of us being a sucker for the quick fix of the oversized sweater x legging pairing would say kiddos to Kanye for confirming the fact that we’ve being dying to get society to consider leggings pants, but for most the post-apocalyptic vibe just didn’t work. Full body pantyhose may just need to take the backseat for us to fully comprehend this interesting take on fashion.

The Oscar de la Renta luxury label holds its first fashion week after the designer’s death in October. Many of his clients and fans, alongside his widow Annette flood the showroom to see the debut of this new collection.

Aside from getting the buzz and checking out all the new collections fashion week is all about who’s sitting in the front row seats and who’s wearing what and who. Fashion icon to many, model Alexa Chung keeps it simple with jeans, a tucked in top, throwing over a snazzy oversized coat, showing off the mini hand bag tend as she attends the Edun show. The always fashionably together Olivia Palermo nailed winter white with a preppy inspired outfit, pairing a mid-calf skirt with a sweater and blazer.

New York Fashion Week is the debut of tons of fashion designers and collection and the coming to realization of what trends do and just don’t work. What’s in your closet?

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#OurVoice is an all new series which will allow students a chance to let their voices be heard as they speak on their opinions about events which are happening across the world. Any students who wishes to be featured on #OurVoice can contact The Sundial at editor@csun.edu or Corey Brumfield at brumfieldcorey@gmail.com.

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Let’s Talk Vaccines: Measles and the Immunization Debate with CSUN Department of Health Sciences Professor Kaitlin O’Keefe, Pediatrician and Infectious Disease Specialist Dr. Mikhaela Cielo, and chiropractor Patrick Bennett.

The Witches of "Macbeth" (L to R): Destiny Vickers, Angelina Finau, Jennifer Linares and Heather Mermelstein. (Photo Credit: Kenji Kang)

Friday the 13th was the perfect day to see the CSUN Theatre Department production of Shakespeare’s “Macbeth.” Witches, murder and an air of foreboding captivated the audience, as the story unfolded of the titular Scottish king and the bloody lengths he would go to in order keep his crown.

Macbeth review photo1
King Macbeth (Kristopher Dowling) mourns his queen (Amanda Grace Williams). (Photo Credit: Kenji Kang)

As the play began, it was the witches who set – and kept – the eerie tone for the evening. Angelina Finau, Heather Mermelstein, Jennifer Linares and Destiny Vickers entered the stage from the audience. They created their own soundtrack to their procession, producing piercing birdcalls and ominous moans before mounting the stage to face the audience and writhe simultaneously in their opening monologue.

As the play opens, we meet the cast rehearsing at a table reading, preparing for the production. The actors are in street clothes and they still carry their scripts to reference for their lines. This small detail of setting seamlessly eases the audience from the familiar to the fantastic, and almost without the viewers noticing, the actors change into full costume and all are transported to moors of Scotland.

Kristopher Dowling brings a charisma to his portrayal of Macbeth that takes the audience on a roller coaster of emotions. As the character devolves – from heroic warrior to conniving social climber and, finally, to deranged madman – Dowling humanizes Macbeth in a way that makes the text both accessible and riveting. His Macbeth puts the audience at moral odds. He is likeable and vulnerable, so the change is even more powerful when greed begets murder and karma has its payback.

As his partner in crime, Lady Macbeth fuels Macbeth’s downward spiral. Amanda Grace Williams’ queen is the devil on Macbeth’s shoulder using every weapon at her disposal – sexuality, ego and fear among them – to manipulate her husband. Williams embodies the adage, “behind every man is strong woman.” Her Lady Macbeth is the velvet-gloved iron fist prodding her husband to “screw his courage to the sticking place” and do whatever it takes, in order to make her queen.

Keeping the audience invested in that journey was fully accomplished by Director Christine Menzies and the talents of the play’s production team. They shine in their conceptualization and presentation of the play. Glen Howe’s innovative lighting design uses screens and projections that make the audience feel like they, too, have blood on their hands after each murder. Daniel S. Tator’s sound design keeps the audience fully immersed in the eerie tone of Macbeth’s moors through vocalized murmurs, shrieks and chants.

Other standouts were the comic relief of Johnny Sauceda as King Duncan, the anguished portrayal of Macduff by Avery Rodriguez, as well as the mesmerizing vocals by Jordan Murphy and Angelica Finau. Jan Bryant and Dan Speaker’s fight choreography especially kept the audience on the edge of their seats.

The play continues February 18-22 at 7:30pm, except Sunday at 2pm, in Nordoff Hall’s Little Theatre. Tickets are available at the box office or by calling (818) 677-2488.

 

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CSUN’s Volunteer Income Tax Assistance program is offering free tax preparation to qualified low-income residents until the end of March at 11 different locations throughout the San Fernando Valley.

Trained CSUN students and professional volunteers give clients another alternative to completing their taxes by the April 15th deadline. Anyone making under $62,000 a year typically qualifies under normal circumstances.

CSUN was the first institution to start the Volunteer Income Tax Assistance program in 1971 and over the last 40 years it has expanded to universities worldwide.

Director of operations, Babken Bob Basmadzhyan, started off as a V.I.T.A student tax preparer in the ’90s and is now managing the operation that provided him with the tools to start his own tax preparation business.

“This is as good as any job,” said Basmadzhyan. “Students get real life experience, it’s not simply a membership. It requires real work, extensive training and you are dealing with real clients.”

Qualified supervisors, whether they be tax volunteer professionals or CSUN students, overlook the students documents for accuracy before submitting the paperwork to the IRS.

Wilson Lewis, senior, has already done his taxes but would have preferred to be assisted by V.I.T.A for free.

“I prepared my taxes online with TurboTax and paid $20. So it wasn’t that much but I still would have rather saved some money,” said Wilson Lewis, senior. “Every dime counts.”

Though most participants are accountant and business majors, becoming apart of the team is open to every CSUN student and experience is not required.

Students are rewarded with either units toward their degree or credit, depending on their program participation. Usually, first year participants receive credit or no credit and while supervisors and coordinators receive a grade which can include anywhere from two to four units.

Sign-ups begin in the end of the fall semester and start their training during the winter session.

Students go through a three weekend, 24-hour training session where they get constructive feedback from IRS professionals and accountants alike. In training, students are presented with generic tax returns to practice on and coached about common dilemmas.

This year’s training included the new tax laws and regulations concerning the addition of the ObamaCare penalty. Fees can be waived for some low income families who couldn’t afford health care the previous year.

The $95 fee is deducted directly from one’s tax return and next year the fee will be increased to $300 or two percent of an individual’s income.

The main office for V.I.T.A is in room 4117 of Jupiter Hall and operates Monday-Saturday from 5 p.m.- 9 p.m. The other locations vary from facilities like local churches and libraries.

Each location’s manpower varies depending on the demand, but there is always enough help to go around with at least 10 participants per site.

“We have a record high 200 students this year,” said Basmadzhyan.”We are looking to increase our site number to 15 if this keeps up.”

Basmadzhyan plans on handing out brochures to spread the news about the free service in the future.

Now finishing up its second week of operations, V.I.T.A will close down in five weeks to make sure that all submitted documents are properly evaluated and submitted by the deadline.

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File Photo/ The Sundial

The Residence Hall Association installed a printer in the University Park Apartments’ Pacific Willow Hall (Building 6) on Wednesday, Feb. 11 after receiving a petition curated by a student housing resident advisor.

Tabitha Sanchez, the Resident Advisor at Pinon Hall (Building 9), started a petition to bring printers into student housing last month and sent it to the RHA on Tuesday, Feb. 10.

“The reason why I wanted to bring the printer petition to the dorms was because I constantly heard residents expressing the need for a printer,” said Sanchez. “Not only within my residents, but all the residents who live in Student Housing.”

Sanchez also encouraged other residents to use their “voice” to help the RHA know if there are any resources they need to increase in the student housing.

“The only way residents have access to printers is on campus, at the computer lab or in the library,” said Sanchez. “It is inconvenient.”

According to Melissa Giles, assistant director for residential life, the plans for the printer were already in the works before the petition was generated.

“But I still think petitioning to RHA is a great idea,” said Giles. “It can often help speed things along.”

In the past, residents usually had two options for printing; print in the dorms or the computer lab, which is ran by the University Student Union (USU).

Student Housing bought out the Satellite Student Union (SSU) last year from the USU. According to Giles, it was more convenient to manage the whole student housing area (study rooms, restaurants and etc),and it was also where the computer lab once was. Since then, no printers have been available in the dorms.

According to Miranda Barron, a Park Council Director for RHA, the Residence Hall Association had been talking about the need for a printer at their meeting since the computer lab phased out the old printer.

“(This petition) is something additional to motivate the advocation of getting one printer,” said Sanchez.

The petition was signed by 50 residents living in the dorms.

“I supported because it was a very useful resource for dorm students to use,” said David Ramirez, a 20-year-old mechanical engineering major. “It was very convenient to use during late hours when it became a hassle to go to the one on campus.”

Student Housing supplies this printer for residents use from noon to midnight, and limits every student 20 free pages a day to print.

“I am very pleased to hear Student Housing is moving forward in the implementation of housing printers to better serve our CSUN student-residents,” said Sanchez. “The residents are relieved and very appreciative of all that Student Housing offers them toward their pursuit of being successful scholars.”