Smashion combines social networking and fashion

Fashion enthusiasts have been connecting for years by using the accessibility of a cyber community. The business world has caught on to the idea, and Smashion, a website that allows users to connect through buying and selling the latest trends, is one the latest companies to jump on the bandwagon. “The concept is a social fashion site to connect buyers and sellers with new and pre-owned merchandise,” said Vanessa Kuo, the marketing manager. Imagine Facebook with a stylish twist. Users have… Read more

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Project Ethos melds fashion, art and music to promote new artists during L.A.’s Fashion Week

roject Ethos celebrated new talent at its L.A. Fashion Week event Friday night at the Avalon in Hollywood. The event combined fashion, music and art with a line-up that included two runway fashion shows and live musical performances. Art student and event attendee Brian Aspinwall, 28, said the event celebrated the human spirit and artistic expression. “I love the whole concept,” Aspinwall said. “It gives artists a platform to express themselves however they want.” The fashion show, hosted by “Project… Read more

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FIDM exhibits costumes from television shows and movies

Television and fashion united once more at the Fashion Institute of Design and Merchandising (FIDM) in downtown Los Angeles for the fifth annual “Outstanding Art of Television Costume Design” exhibit. In honor of this year’s Primetime Emmy-nominated costume designers, FIDM partnered with the Academy of Television Arts and Sciences to host the exhibit in the institute’s museum and galleries space. The free public event has been running since July 27 and will end on Saturday, Sept. 4. Emily Jackson, who… Read more

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Trends Fashion Club to host “Style is Eternal” advanced studio class students to showcase their fashion designs along with professional designers

CSUN’s up and coming fashion designers will end the semester by showing off their work at the “Style Is Eternal” fashion show presented by Trends Fashion Club in the Northridge Center on Friday, May 7 at 7 p.m. The show is open to everyone at $10 a person. Tickets will be sold all week and the box office will be open until 7 p.m. on the evening of the show. Angela Pettigraw, director of the fashion show, said 27 apparel… Read more

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Staff editorial: The unforgettable first impression

As human beings in a civilized society, clothing is an essential part of our everyday life. For as long as we can date back, fashion has always been an evolving part of human lifestyle. In prehistoric times, individuals wore animal skin for protection from natural conditions such as harsh rays from the sun, gusty winds and so on. Fast forward 2,000 years to today, attire is still playing an indispensable role in our daily existence. Although trendy clothing is often… Read more

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Funky fresh fashion: Up-and-coming fashion designer launches her own line of hip-hop street wear

Point Blank Los Angeles is an up and coming fashion line by LA-based fashion designer Donna Adi Yehuda, a 19-year old fashion design and marketing major. Yehuda has loved fashion since the very beginning since she was very young. “I was scarred as a child by the way my mother would dress me, she would make me wear the most ridiculous clothing and so I rebelled against her awful fashion sense and developed a style of my own,” Yehuda said…. Read more

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Mock brands modify fashion. Multimillion-dollar fashion industry competes with new rivals of the age.

The consumer market overrules the fashion industry, leading designers to make their garments based on their demands. Although hundreds upon thousands of dollars are invested into fashion week annually, new couture and fashion trends are not selling to the mass buyers. As the recession deepens and new affordable rivals emerge, designers are more willing to sell their ideas and trends directly to customers. College students and other similar demographics are affected positively since they get more affordable options, however it… Read more

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