4 Different Careers in Digital Advertising (and How to Train For Them)


Branded Content by Cosmic Press

The global digital advertising industry is huge and offers all sorts of opportunities for people who want to forge a lucrative, secure career that will remain relevant indefinitely.

Better yet, there are all sorts of different jobs and roles available within it, so let’s look at a few options and what you can do to train toward them.

Social Media Manager

Working as a social media manager is an exciting and rewarding career path in digital advertising. As the key point of contact between companies and their social media audiences, it is essential that managers understand how to wrangle campaigns effectively, and also engage with customers in a positive manner.

Training for this role involves a combination of education and practical experience. Many employers prefer candidates who have completed at least one year of college or university studies with courses related to marketing, communications, public relations or business management.

Additionally, having some past work experience in online marketing will be very beneficial when applying for positions as a social media manager.

It is important that social media managers stay up-to-date on industry trends so they can advise clients about best practices for achieving desired outcomes from their campaigns. Training may include attending seminars and workshops related to topics such as managing accounts across multiple platforms such as Facebook Ads, creating content strategies designed specifically around targeting customers using data analysis tools, and much more besides.

Graphic Designer

Working as a graphic designer requires creativity, technical skills, and business acumen. As the digital advertising industry continues to evolve, graphic designers have become increasingly important for creating effective visuals.

Training for this role usually requires learning how to use design software such as Adobe Photoshop or Illustrator, in addition to having knowledge of color theory and typography. Completing an associate degree in graphic design and covering topics including art direction, illustration, and marketing communications will put prospective professionals in this sphere in a stronger position.

Additionally, completing portfolio-building internships while still studying can give aspiring graphic designers valuable experience when applying for positions after graduation.

Video Editor

Video content is key to most modern digital advertising campaigns in some shape or form. And the role of video editors in this context is more vital than ever. Their work can make or break a campaign, and connect with customers on a level that’s not possible with any other creative medium.

As part of your training, you’ll get to grips with creative software such as Adobe Premiere Pro or Final Cut Pro X. You’ll also develop knowledge of sound design, animation, and color grading techniques to ensure you’ve got a well-rounded skill set.

Taking college-level courses related to film and television production, as well as multimedia design, will elevate your standing as an aspiring professional editor in a digital advertising setting.

SEO Professional

Search engine optimization (SEO) provides brands with a way to maximize content visibility online without having to rely solely on paid promotions. Teams of experts take on this task, tweaking both the content itself and the underlying websites to get the best results.

You’ll need training in the use of various platforms and solutions, such as Google Search Console or Bing Webmaster Tools, in addition to having knowledge of HTML, keyword research methodology, and website performance metrics.

Studying courses in computer science, information technology, and coding will help wannabe SEO pros, although there are also discipline-specific degrees offered by certain institutions, so these are worth looking out for.

Wrapping Up

Whether you’re a creative person or a coder, there’s room for you in the realm of digital advertising. So start training today and your shiny new career will be closer than ever.

Branded Content by Cosmic Press