The Sundial

Mock brands modify fashion. Multimillion-dollar fashion industry competes with new rivals of the age.

Olga Govdyak

October 1, 2009

The consumer market overrules the fashion industry, leading designers to make their garments based on their demands. Although hundreds upon thousands of dollars are invested into fashion week annually, new couture and fashion trends are not selling to the mass buyers. As the recession deepens and ...

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