5 Amazon Tools Every Business Should Be Using 


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When it comes to selling on Amazon, there are several tools that can help you make the most of your business, from marketing and competitive pricing using an Amazon repricer, to shipment with FBA and everything in between. The following are five Amazon tools that every business owner should be using if they want to improve their selling results on the marketplace. 


1) Prime Early Access 

If you’re not already using Prime Early Access, you’re missing out on a huge opportunity to get your products in front of Amazon shoppers. With Prime Early Access, you can list your products before they go live on the site, which gives you a leg up on the competition. Plus, shoppers who see your products before they go live are more likely to purchase them. You’ll have a better chance at ranking well in search results, and it could lead to increased sales. 

2) Fulfilment by Amazon (Amazon FBA)

Fulfilment by Amazon is a service that allows businesses to store their products in Amazon’s fulfilment centres, and the company will then pick, pack, ship, and provide customer service for those products. This can be a great way to outsource your fulfilment needs and focus on other aspects of your business. However, there are some restrictions on what you can sell using this option. For example, you cannot sell more than 40 items per month or items exceeding 150 pounds; you cannot sell hazardous materials such as aerosols, paints, lighter fluid, or fertilisers; or food and drink items such as meat or perishables like dairy products. So be sure to know whether your product fits the category before making any investments. 

3) Kindle Direct Publishing 

Amazon’s Kindle Direct Publishing (KDP) is a fast, easy and free way to self-publish eBooks and paperbacks. With KDP, you can reach millions of readers on Amazon. Plus, there are no upfront costs or fees, and you can keep 70% of the book’s royalties. You’ll get access to free tools for author marketing and book data analytics, as well as options for translation. There is also a sales rank which will allow you to see how your books compare against others on Amazon, so that you know what books to sell and what books not to sell in order for your business not to be disadvantaged against other companies who are selling similar products at lower prices. Moreover, you can participate in a number of competitions that are run for writers on KDP. So, if you are a writer, then using Amazon KDP can be very beneficial.  

4) Marketing services  

Amazon offers a suite of marketing services that can help businesses reach more customers and drive sales. This is more important than ever, in an industry where even small website design differences can affect purchasing decisions. These services include Amazon Advertising, Amazon Marketing Services, and Amazon Media Group. Each of these services has its own set of features and benefits, so it’s important to choose the right one for your business.  

5) Subscribe with Amazon 

Amazon’s Subscribe with Amazon program makes it easy to sell and manage subscriptions on their platform. Plus, it provides customers with a convenient way to keep track of their subscriptions and renew them when needed. As a business owner, you can take advantage of this program to increase sales and customer retention. The best part? It’s free for sellers to use. Moreover, customers don’t have to update credit card information each time they purchase an item because the same card is used for all purchases, which makes them more comfortable. A comfortable customer is sure to be a returning one. Also, you’ll make more money because Amazon pays up front (you don’t have to wait until your product ships). And sellers can create coupons for certain conditions (e.g., subscribe today and get 10% off) which helps with marketing the products effectively. 


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