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Promotional products offer businesses a unique opportunity to drive customer engagement and increase their sales figures, but without direct experience, not all business owners understand the full extent of the benefits available with a promotional merchandise strategy. In this guide, we’ll be discussing everything you need to know about sourcing promotional products from the UK’s experts in the field. 

What Are Promotional Products?

Custom printed promotional products are branded items designed to advertise a business or organisation. From travel mugs to tote bags, items adorned with a company logo are a great way to make a statement.  Often, these products are given away for free, which leaves potential customers with a positive first impression that can lead to future sales opportunities. 

The Benefits Of Promotional Products 

Promotional merchandise can bring with them a wealth of benefits for businesses, such as:

• Increased brand visibility.
• Long-lasting customer relationships.
• Wider consumer reach. 
• Cost-effective marketing.
• High return on investment.  

When these benefits are well-understood, brands can take advantage of them and optimise their promotional product strategy in the most effective way. 

How To Choose The Right Promotional Products 

When choosing appropriate promotional products for your marketing strategy, you can take a variety of approaches. However, there are some key steps that you can follow to maximise your brand’s potential:

1. Identify Your Target Audience 

Firstly, before you dive into the world of promotional products, you need to identify who your brand’s target audience is. To do this, put pen to paper and think about a typical customer. Who are they, what are their main characteristics, and what are they looking for from a brand like yours? 

2. Match Your Audience To A Product 

Depending on the characteristics of your target audience, the promotional merchandise you choose will either make or break your brand. For example, if your typical buyer is of the Baby Boomer generation, a branded laptop bag will be much more suitable than a logo printed tote bag. Alternatively, if you’re marketing towards Gen Z, outdated items that can easily be replaced by new technology is likely to fall on deaf ears. Matching your unique target customer to the right product is vital. 

3. Decide On A Budget 

Next, you should ensure that you’ve clearly confirmed your budget. There are a number of promotional products on the market that can be adapted based on your price point, but it’s important that you have a clear understanding of what you’re willing to invest before getting started, to avoid any unexpected surprises. 

4. Find The Best Supplier 

After working hard to identify and relate to your target audience, as well as taking the time to calculate your marketing budget, choosing an unreliable supplier can completely let you down. By far the most important element of any promotional merchandise strategy is finding a leading UK-based supplier who can offer a range of products and support you throughout every stage of the buying process. 

For businesses who want to drive authentic growth, promotional products offer a genuine opportunity that prioritises customer engagement. By following the steps outlined in this guide, you can optimise your strategy, boost brand visibility and ultimately improve your sales performance.