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If you’re looking to improve the outreach for your company, you’re in luck. Digital marketer Robert Arloro says many great digital marketing tools make expanding your reach easier than ever.

With so many digital marketing tools available, it can be challenging to figure out which ones are worth it and which ones you should skip. Below are five digital marketing tools you should use to help your business grow.

1. HubSpot

HubSpot offers a great product that handles email marketing from start to finish. It helps boost the deliverability of your messages and is very easy to use. It doesn’t take much effort to create impressive-looking email messages that can allow you to connect with loads of targets.

The email marketing tool can also be integrated with other products HubSpot offers, such as its popular CRM tool.

2. BuzzSumo

Defining your target audience is an important step in digital marketing. It helps you cater your marketing messages to the people who you’re trying to reach.

BuzzSumo is a digital marketing tool that allows you to analyze which content is the most shared on a particular topic. You can search content in your niche by an author, domain or theme. You can even monitor the social media activity of your competitors, which can help you see if there’s anything you could be doing better with your own digital marketing efforts.

3. Hootsuite

Managing multiple social media platforms can be challenging, but Hootsuite makes it easier. This digital marketing tool is specialized to social media channels, allowing you to create and schedule posts while also tracking their performance.

If you have multiple people on your team who handle social media, Hootsuite is a great way to bring everyone together on one simple collaboration platform. You can even manage, view and respond to all DMs and comments that you receive on multiple social media channels.

4. Google Analytics

Understanding the people who visit your website is essential in allowing you to optimize the web resources that you have. Google Analytics helps you do this.

Through this free digital marketing tool, you can track huge flows of web traffic. Not only can you see how many people visit your site and how long they spend on it, you can drill down to figure out which pages or individual pieces of content they’re consuming the most.

You can even see how visitors came to your site in the first place, which could give you insight on specific keywords that work for you, which might be different than the ones you imagined.

5. Mailchimp

Mailchimp is one of the best email marketing tools available, according to Robert Arloro. You can easily create and then send branded email campaigns, or you can even build full landing pages and design digital marketing campaigns.

While Mailchimp was once used only for email marketing, it’s expanded to be a much more versatile digital marketing tool to help you expand your business.

About Robert Arloro

Robert Arloro is a digital marketer and marketing consultant with more than a decade of experience in the field. He currently works with businesses of all sizes to help them reach their digital marketing goals. Robert’s expertise includes SEO, social media marketing, content marketing, email marketing, and website optimization. When he’s not working, Mr. Arloro enjoys spending time with his family, playing soccer, and traveling.