Matador Insights: Communication, Media, and Entertainment
Matador Insights is a series of alumni-led panels designed to inspire and educate students exploring career paths in the Communication, Media, and Entertainment industry. These sessions provide valuable insights from professionals as they share their journey in the industry.
Meet the Speakers!
Edwin Reyes, Sales Coordinator, IGN Entertainment
Edwin is a first gen graduate and the youngest of 3 kids that were raised by a single mother in a low income neighborhood. He grew up loving basketball, video games, cartoons, movies, and shows. These passions allowed him to look up to icons like Kobe Bryant, helping him realize a better life is possible even when he did not see or have examples of that. During his time at CSUN he took school and his endeavors more seriously after not doing so before. This propelled him to play for CSUN’s men’s basketball club team despite having no experience playing in a team while also interning at NBCUniversal for two academic semesters after having 0 industry experience. He achieved this while being a full time commuter student. Now, he is fortunate to work in the Entertainment and Media industry with IGN Entertainment where he do digital marketing for video games, movies, and shows – an intersection of worlds he can nerd out on!
Peter Genovese, Manager of Business Applications, The Hallmark Channel
Peter Genovese is an experienced IT leader with over 20 years of experience bridging technology, operations, and business strategy across media, entertainment, life sciences, and regulated environments. He currently serves as Manager of Business Applications at Hallmark Media (The Hallmark Channel), where he leads and mentors cross-functional teams overseeing enterprise systems supporting content production, advertising, finance, rights management, and workflow operations.
Peter is known for his collaborative leadership style and brings deep expertise in application management, project delivery, vendor partnerships, audits, compliance, and process optimization, delivering reliable and scalable solutions that drive efficiency and business value.