The student media organization of California State University Northridge

Daily Sundial

The student media organization of California State University Northridge

Daily Sundial

The student media organization of California State University Northridge

Daily Sundial

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Prices increased at some campus eateries and convenience stores

As part of a 1.9 percent average cost hike that went into effect in

June, prices have increased at some campus eateries and convenience


Prices increased for 520 of the nearly 2,800 items sold by the

University Corporation on campus. Items affected include bottled water,

salami sandwiches and Burger’#8200;King cheeseburgers, among others. Eighteen

percent of items sold by the UC’#8200;were affected by the price increases.

The price increases vary in magnitude, with an average increase of

1.9 percent, according to Dave Nirenberg, director of commercial

services for the UC.

‘?The price increases were pretty nominal,’ he said.

Most of the increases were small, typically less than 10 cents. Some

prices, however, increased by as much as 25 percent, according to the

UC. The item that rose the most in price was the salami sandwich, which

increased in cost by 26 cents, or 6.5 percent.

Nirenberg said prices at on-campus eateries such as Burger King are

still less than market value, indicating that prices are still cheaper

than at off-campus restaurants.

Prices at Subway and the Pub, including alcohol, in the University

Student Union were not affected by the price increases.

‘?There were no increases at the Pub because after doing market

research, we realized that the prices were already too high, so we

decided to modify the menu,’ Nirenberg said. ‘?It is going to be

restructured to be more moderately priced.’

Some places, such as Subway, did not increase their prices because

the UC considered menu prices as close to market value as possible

before students would be forced to go off campus to purchase cheaper

meals, Nirenberg said.

Nirenberg attributed the need for price increases to rising UC

budgetary needs, such as the increase in fuel surcharges, paper goods

and the recently approved staff pay increase.

‘?The UC doesn’t receive external funding,’ Nirenberg said. ‘?It is

self-supported. We have to raise the price of goods to make up for the

rising costs. Hopefully, people understand that the UC doesn’t receive

any funding or money from student fees.’

Kim Daniels, junior sociology major, said she was not sure why the

prices of her daily snacks went up.

‘?I come here every day right before my class to get a doughnut and a

Pepsi,’ she said. ‘?I was sort of surprised when I came in one day and

the prices had gone up.’

‘?We sell around 2,400 items on campus,’ Nirenberg said. ‘?The prices

are still cheaper than an outside vendor. Almost every item is


In order to guarantee that the prices stay relatively low for

students, a lot of market research has to be done, Nirenberg said. He

said items sold on campus are similar in price to those at other

universities, such as UCLA and UC Santa Barbara, as well as some

off-campus businesses.

Even after prices increased at the on-campus Burger King, the items

were less expensive than if one were to walk to the off-campus

franchise to buy the same meal.

The medium Double Whopper meal at the Bookstore Complex Burger King

is $4.99, compared to an off-campus Burger King, where the meal is


‘?(To save money), we try to be as efficient as possible and manage

(the stores) well,’ Nirenberg said. ‘?But we still can’t compete with

warehouse stores like Costco because we don’t have the same purchasing


As the price of fuel has risen, so have the fuel surcharges that the

truck companies charge the UC for delivering goods to campus.

‘?When gas prices are up, we expect to receive (the higher

surcharges),’ Nirenberg said. ‘?(Otherwise), it eats into our profit.

Even the cost of paper goods went up.’

In addition to having to compensate for fuel surcharges, there was

an approved staff pay increase to keep the personnel motivated,

Nirenberg said, which contributed to the rising prices seen on campus

by many students.

‘?Last year, (the staff) worked a whole year without getting a pay

increase,’ Nirenberg said. ‘?There are close to 400 staff members,

consisting of mostly part-time students, who earned pay increases due

to merit.’

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