CSUN upgrades its look, along with its local, national appearance

Photo credit: Cal State Northridge website

Photo credit: Cal State Northridge website

Sarah Goulding

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To a full audience in the Plaza del Sol Theater, CSUN unveiled the university’s new logo, graphic system and an entirely new platform they will be using to move the institution forward in the Reputation and Visibility Campaign Launch Thursday morning.

The repositioned platform that CSUN is using will provide an entirely new look not just on a communal level, but nationally. The updated graphics and logo are the center of this launch towards a higher institutional reputation and redesigned identity.

“CSUN has such a powerful story to tell, not just to our internal community, our students, our faculty, but I think to our partners out there: our legislators, our community members, our business people,” said Vice President of the Associated Students Talar Alexanian. “By making sure we’re showcasing our stories in a way that is visually appealing, that is sleek, that is bold, that catches your attention really builds that connection for you on campus is truly integral to taking CSUN to the next level.”

By upgrading the overall image CSUN will have the ability to compete with the more highly ranked schools in California and the nation.

“I think this is a really great step and you have to change the way you appear for people to really take you seriously,” said Andrei Burke, CSUN staff member and alumni.

The high-quality education students receive at CSUN is not as well-known as it should be and the new platform this launch has taken will emphasize that. To most, CSUN is seen as not much more than a community college and that is cause for a lack in reputation, even though it is entirely the opposite, Burke said.

“I liked the point that was made about CSUN having the qualities of a promising university but not really being known as one of those top universities for all of the programs that we offer,” said deaf studies major Jasmine Riggins.

This quality of the university will also carry a new weight on the degrees that students earn upon graduating. Instead of being one of those schools that corporations “bat their eyes at” CSUN has become one they struggle with, says Burke.

“What CSUN as an institution has that other institutions may not,” Alexanian said, “that sets us apart from the rest, is the fact that we have hands on learning, is the fact that we’re exposed to and are being able to collaborate with the diverse communities here on campus. I don’t think that corporations and business people quite know that story yet.”

The launch was directed at not only the CSUN community, but the surrounding corporations, partnerships, philanthropists and supporters of the university.

“CSUN students should care that we’re e putting so much effort and emphasis into this initiative is because when we graduate it’s going to make us more competitive in the work force,” said Alexanian. “We’re going to get the jobs that we want and we’re going to make sure that we’re being personally successful as well as the university that molded us that way.” She said the redesigned CSUN plans to send students into the working world with a higher chance of success and a greater chance of employment.