It’s On Us campaign aims to raise bystander awareness nationally


Sign put up at the Take a Pledge Against Sexual Assault event. Photo credit: Alejandro Aranda

Samantha Gullikson

It’s On Us is a national campaign that strives to raise bystander awareness and prevention of sexual assaults.

It's On Us pledge. Image Credit:

The campaign invites everyone to sign a pledge to not be a bystander and to make a personal commitment to keeping both men and women safe from sexual assault.

Some of the parners listed on the It's On Us website. Image credit:

Earlier this week, a variety of events surrounding the It’s On Us campaign were sponsored on campus by Project D.A.T.E. Other campuses across the nation are also getting involved in the campaign and are working to break the stigma surrounding sexual assault.

Image Credit: Santa Barbara City College Wellness Connection on Instagram @sbccwellnessconnection
Image Credit: American Association of University Women Pittsburch Branch on Twitter @aauwpitt
Photo Credit: Lehigh Women's Basketball on Instagram @lehighwbb

The It’s On Us website provides a thorough guide for anyone hoping to hold events on their own campuses, including event ideas and how to utilize important times in the school year such as the beginning of the fall semester.

The campaign, which was launched by the Obama administration in September of 2014, has created two national action weeks a year. These weeks are “themed” days of the week that encourage students to hold events and start conversations. Recent themes included ‘Got Consent?’, ‘Supporting Survivors’, and ‘What’s Next?’

It’s On Us has grown so much that certain states are beginning to offer grants to colleges to help them improve awareness and prevention, and to crack down on offenders. Earlier this week, Pennsylvania granted $1 million in state funds to 36 different colleges and universities across the state.

Image Credit: It's On Us on Twitter @itsonus
Tweet from the Hunting Ground, a documentary focused on the issue of sexual assault on college campuses, about the Pennsylvania grants. Image Credit: The Hunting Ground on Twitter @thehuntinground

A myriad of celebrities including Zoe Saldana, Jesse Matcalfe, and John Cho have gotten behind the campaign. Companies such as Lyft and Electronic Arts, networks like Spike and MTV, along with fraternities and sororities are all listed as partners of It’s On Us on their website.

It’s On Us announced a partnership with 28 new universities last week, including Oregon State and Northern Kentucky University. As the campaign gains momentum, it’s unclear if other states will follow Pennsylvania’s lead.