College of business and economics has annual Professor for a Day event

Jonathan Bue

>>CORRECTION: Larry Twersky is a member of the executive board for the College of a business and economics<<

The College of business and economics hosted its fourth annual Professor for a Day event Sept. 19 and 20.

This year’s two-day event is the largest in its history, having evolved from 20 lecturers to 90 and is a way for the business and economics college to develop networks for CSUN and the local business community.

According to Erin Goldfarb, the college’s assistant director of development, 60 to 70 percent of the event’s speakers are CSUN alumni with advisory board members, donors, or friends of the college filling out the list.

Guest lecturers are encouraged to speak on a variety of subject matters including their experience graduating from CSUN, the LA business community, the economy, and a stress on business ethics.

Larry Twersky, a CSUN alumni now serving as a member of the executive board for the College of business and economics, is one such lecturer and has participated in the event since its inception. This year, Twersky’s message focused on leadership and the difference between marketing and what students take for granted with social media being a prime example.

“While Facebook, today, is struggling with trying to figure out how to monetize that, somebody from this generation and this kind of class is going to figure it out faster,” Twersky said.

Twersky believes that most students do not have enough mentors, which is why he feels an event like Professor for a Day is important.

“I think it’s all too often people go out in the world thinking they know what they want and then three to five years later they want to change careers because they just didn’t understand it enough,” he said. “So this is really bringing that level back in the classroom so that students can make a better decision before they graduate.”

Jose Gonzalez, 26, was just one of the Marketing 304 students who filled the Noski Auditorium to hear Twersky’s lecture. The accounting major acknowledged taking something away from the event but questioned the amount of resources it took to have so many speakers.

When informed that the speakers were all doing so on a volunteer basis Gonzalez was concise.

“Yeah, then I think it’s useful,” he said.